Amid the spread of the coronavirus, it has become mandatory for businesses around the world to adopt the work from home policies and soon this shifting to the home office will become the new norm.
Once the crisis is over, the restart will face apparent disruptions and there would be no successful restart for businesses using the same old ways of doing things, as the consumer priorities and habits will change –
- People will prefer home employment
- Consumer faith will shift to staple goods
- Buying habits will shift to online ordering
The mechanism of people’s personal outlet is developed in such a way that the most necessary changes of doing business in today’s world are not going to affect you, your clients and other outlets working below you. And by following four fundamentals of Sangkrit, you become fit for surviving any such situation in the future also.
So startup today with the most simplified home-employment to help everyone around you in building a corona-proof economy because bringing one’s business online is no more an option.
Whether you are an expert technician, professional, consultant or any other kind of service provider. Productizing your services will make you more profit and will implement a system of selling on your website which will work even when you are sleeping.
So instead of managing people, start managing your system. You only have twenty four hours a day, and when you sell your skills instead of selling your product, your income becomes bound by the time and then you are able to serve only a limited number of clients. So, in order to grow and help more people across the world you must productize your services so that they can be either subscribed or purchased online from your website.
How to productize your service? Simply package your skills in a problem solving product and let your product deliver a part of your value at a given cost.
So instead of working on the specific needs of each client, design a problem-solving product that can be mass sold.
For instance – While working as people personal outlet at Sangkrit, you can simply find your target audience, package a product for them and then start making efforts to reach out to the targeted groups of people online, to convert them into your customers.
In order to do this, you can prepare three types of fully customizable website designs using WordPress –
- An ecommerce store integrated with payment gateways and logistic options
- An awesome blog showing nothing more than recent blog posts on the home page
- A business website with customizable informative sections, contact form and a business blog
Target people according to your product, you may start with the people you already know, the businesses near you and then start blogging your business on your domain to reach-out a wider audience online.
This is the uncertain time for businesses worldwide. Instead of panicking you should make good use of this time to stay ahead. Start preparing your business to weather the crisis of COVID-19 and any such thing in future. Bringing your business online is a must and in-addition to that you should start creating useful content for your customers.
Write articles about your products and services, if you are a small business owner or shopkeeper then you can post information on the products you are selling, update your customers about the new products, their performance under specific conditions, how you are utilizing COVID-19 shutdown to make your business better for them etc. You may also ask your customers to send you review of your products which you will share on your website.
Everyone is staying at home, they’re all now more active online, so it makes sense to help them, engage them, talk to them by blogging your business on your domain.
Once you have engaged your customers and built trust with regular blogging and sharing of helpful articles, you can start pitching your products for sale with offers to entice your customers online. This can be done simply by installing WooCommerce plugin on your existing WordPress blog to convert it into a functional eCommerce store website.
Under COVID-19 crisis, the most important step for all shop owners is to adapt their shops for online selling. Having an e-commerce store is crucial for every big and small shop keeper to keep his doors open online.
You must adapt your business to this changing environment or you will be left behind by your competition. Even when the situation subsides, you will find many benefits of bringing your shop online such as it will make you less tired, will make you more money, is cheaper and can be operated from home.
Starting an online store is easy – you simply need to register your domain name and then subscribe WordPress Ecommerce. Once your store is live on your domain, inform your existing customers about it and encourage them to place their orders online.
Blogging is a way to connect directly to your consumer. When you start to blog your business on your domain, the search engines like Google crawls your website to index your posts. This indexed content is then displayed to netizens who are searching for it.
Google takes highest quality answers and displays most relevant content to its users. So blogging becomes the most advanced form of marketing. Your every blog post is an opportunity to generate new leads because only people interested in your product reaches your post on Google search results page.
Consistently writing helpful posts for your target audience establishes your domain as an authority. By blogging your business you not only get benefitted from the people who buy your products but every single user contributes to your web ranking and you also make money from the advertisements displayed on your website.