Market statistics state that people buy most things emotionally than logically. Their purchase is based on feelings. Logic activates their mind and emotion activates their action.

Blogging your business activates their positive emotional side because by blogging you are actually giving your prospects something before asking them to buy anything from you. This makes blogging the most respectful and effective way of marketing your business online.

When you blog your business, you directly connect with the market by adding value to their lives or helping them with an issue. You automatically win the match when someone searches for a problem on the internet and your blog post provides them with a genuine answer.

This way without demonstrating, your blog post already reveals that your business is the solution to their need. Hence, they become more likely to buy your product because you have built trust in them, and you have made them feel valued and understood.

Blogging takes some time before it starts delivering results. But when you consistently blog keeping your target audience in mind, the end consumer starts believing that this business really gets me and then he really gets into you.

To start blogging, you simply need to register your domain name and subscribe to a Managed WordPress plan.

More than 90% of business-to-business companies and more than 85% of business-to-customer companies use blogging to market their business.

More than 75% of Fortune 500 companies blog and more than 70% of consumers prefer to read blogs for understanding any business.

Blogging Your Business Is The Best Way To Promote Business

The best way to drive more traffic to your website is to get visible on the search engine results page and the best way to get in there is simply by blogging your business.

Earlier, you learned about the two ways of making yourself visible on the search engine results page, the first is via search ads that cost money and the second is by blogging which is free. Yet the second is more powerful than the first one. Do you know why? Read this lesson and you will get to know.

Now if you run an eCommerce shop and you want to reach out to more prospective customers then simply add a blog on your website and start publishing articles related to your business niche.

Whatever your business may be, your blog posts are the most important part of any monetization program. It attracts prospective customers, discloses your specialty to the target audience, and helps them through the purchasing process.

Do you know about affiliate marketing? It is a kind of marketing where bloggers charge money for linking certain keywords on their blog posts to products and services of the advertiser to help him in sales. Most advertising agencies use blogs for displaying advertisements.

So you can use your own blog for promoting your own business instead of someone else business. This will also build your name and authority in the market.

The major benefit of blogging is that you can use it for driving traffic from search engines to your business website free of cost. Because when you publish a good post on a topic that is searched on the internet, chances are that your post will be shown to the people searching for it on search engines.

But for that, you will have to regularly publish content that is useful for the people. Mere promotion is not going to work, you will have to explain how your product is useful to your target audience and why they should purchase it. You will also need to explore similar topics related to your business and provide solutions in your blog posts.

Remember your target audience is the most important piece of your blog post so write keeping them in your mind. Research what they would be searching on the internet and how you can give them the best answer.

By sharing masterful knowledge and insights you can build a solid online presence and introduce your business to new consumers.

How To Start A Blog?

You simply need to register your domain name and then subscribe to a Managed WordPress plan, and then start posting.

Search engine results page is the best place for promoting any business.

The recent data of the present year states that Google processes more than 99,000 searches in a second and this makes more than 8.5 billion searches in one day. Other search engines process between 1 to 100 million searches in a day.

No website, hoarding, newspaper, television or social network, etc can give you more views than your link on the search engine results page.

How To Make Yourself Visible On Search Engine Results Page?

You at least need to have a website to get yourself visible on the search engine results page and get benefitted from that. Once you have a website, you have two ways to get in there:

1. The first way is via search ads, and
2. The second way is by blogging your business.

The first way requires money, a lot of money, and then also the chances of getting clicked are very less and when you advertise you get visible only on the search engine you have paid for displaying your advertisement.

How many times have you clicked an advertisement while searching for anything on a search engine? The chances are less, and you already know that.

The second method doesn’t cost any money and works globally for all search engines. How many times have you clicked any result while searching for anything on some search engine? Almost every time, Isn’t it?

This proves that blogging is more effective than spending money on search ads. So start blogging your business by registering your domain name and subscribing to Managed WordPress.

The traffic that comes directly to your domain name is truly yours, no one can ban you from that.

A successful blog has one niche with multiple sources of income, multiple sources of traffic as well as multiple customer bases. It has one strategy and many ways to execute that approach. This way it doesn’t rely on only one source for traffic and income.

Don’t Depend On Only One Platform For Traffic & Income

Always remember that your success can turn into failure if you have one source of traffic or income and in case it dries up, you will encounter a big loss.

For instance: If your business is dependent on your social media page and it bans your account pointing to its terms and conditions that you have never read, you will be in crisis.

Make Your Domain Name Powerful

Search engines have the power to change their algorithm, social networks have the power to ban accounts without prior notice, social media sites keep the power to kick people out whenever they want, and eCommerce marketplaces hold the power to blacklist sellers.

So depending on one source of traffic means you are betting everything on one thing and this is a big mistake that can drown your business and leave you with nothing. So it is very important for every business owner to have his own traffic direct on his own domain name.

Accumulate Traffic On Your Own Domain

Register your domain name to start blogging about your business, and promote your business website on other traffic-rich platforms to use them for accumulating traffic on your own domain name because that will never let you get into a loss.

The traffic on your domain name i.e. the people who directly visit your website is truly yours and no one can ban you from that. So use other channels for bringing new traffic but don’t depend on them. Instead, try transforming that traffic into your subscribers and keep them connected with the help of Email Marketing.

When you blog consistently on a topic that interests you or relates to your business, people start to recognize you as an expert.

So post regularly on a topic that interests you and use keywords that relate to your business. Think about what words would people be using when they will search the topic you are writing on and then use those words in your post title. This way people find you from search engines and you will build your own community of people liking and following your blog.

Every new post you make increases the chance of people coming across your blog on the internet and the more visitors you will get, the more chances you will get to turn them into your potential clients because with time your blog is going to build trust in them.

Even if you don’t do any business and blog simply on the topic that interests you, you will start to earn money by monetizing your blog with Google Adsense, selling advertising space, using affiliate marketing or providing any online service of consultation or simply helping others in making their business website or blog. This you can do by using Website Builder or Managed WordPress.

There is no doubt that a well-written post introduces you to new people who may not have heard of you before. So start posting, simply register your domain name and then launch your business website with built-in blogging features by subscribing to Managed WordPress.

Blogging your business is the most effective opportunity to engage your target audience. Your blog post is an ideal way to show your expertise to your prospective clients and establish your authority by regularly making posts offering solutions over industry-related topics.

Advertising Keeps On Taking Your Money Till It Is Visible Whereas Blog Posts Keeps On Earning Money For You Till They Are Visible

The common drawback of any sort of advertising is that as soon you publish it, it starts taking your money and it keeps on taking it until the ad goes offline, and then also there’s no guarantee that your ad will convert into a sale.

In advertising, there are both success and disaster stories but in blogging, some are successful whereas some are not so successful, because every blog post on the internet drives some views.

Whatever Advertisements Do, A Blog Post Can Also Do The Same?

The advertisement helps people to know about what products and services are available in the market and who is offering you what and at what price.

It helps people in knowing about amazing products available in the market and for this, they demand capital investment from you. A blog post can do the same without charging any money from you.

Blog Post Gives You Traffic Without Taking Your Money

On the other side, a blog post may also fail in attracting a huge base of audience but it always gives you some value in return, less or more it only gives, less traffic or more it only gives, one view or a million views it only gives, and it only gives without taking any money from your pocket.

Another reason to blog instead of running ads is all advertising agencies online show ads on blog content.

For example, Google Ads are shown on blogs, YouTube ads are shown in between videos posted by people, Facebook ads are shown in Facebook posts, and Twitter ads are shown in Twitter posts made by individuals. So overall setting is that all websites are dependent on user posts for displaying ads of their clients.

So Why Not Use Your Post As Your Medium Of Marketing?

So why not use your post as your medium of marketing instead of relying on other people’s posts? Why not make yourself powerful instead of renting a part of the fuel from someone else?

Blogging Can Give You Business And Blogging Can Be A Business

Blogging can be used on your website to market your business and blogging can be used for helping other corporations by displaying their ads on your website. Blogging is itself a business.

Anyone can use blogging to increase traffic to his website, promote his products and services, build trust with the target audience, and differentiate his business from the competitors.

As well as anyone may also use blogging for sharing topics that interest him, building a fan following, and then monetizing blog content to earn money from it.

How To Build A Blog For Your Business?

You simply need to register your domain name and then subscribe to a Managed WordPress plan. It not only gives you a blog but you can have a fully functional business website with or without the eCommerce option, and yes a blog for promoting your business online.