Market statistics state that people buy most things emotionally than logically. Their purchase is based on feelings. Logic activates their mind and emotion activates their action.
Blogging your business activates their positive emotional side because by blogging you are actually giving your prospects something before asking them to buy anything from you. This makes blogging the most respectful and effective way of marketing your business online.
When you blog your business, you directly connect with the market by adding value to their lives or helping them with an issue. You automatically win the match when someone searches for a problem on the internet and your blog post provides them with a genuine answer.
This way without demonstrating, your blog post already reveals that your business is the solution to their need. Hence, they become more likely to buy your product because you have built trust in them, and you have made them feel valued and understood.
Blogging takes some time before it starts delivering results. But when you consistently blog keeping your target audience in mind, the end consumer starts believing that this business really gets me and then he really gets into you.