More than 90% of business-to-business companies and more than 85% of business-to-customer companies use blogging to market their business.
More than 75% of Fortune 500 companies blog and more than 70% of consumers prefer to read blogs for understanding any business.
Blogging Your Business Is The Best Way To Promote Business
The best way to drive more traffic to your website is to get visible on the search engine results page and the best way to get in there is simply by blogging your business.
Earlier, you learned about the two ways of making yourself visible on the search engine results page, the first is via search ads that cost money and the second is by blogging which is free. Yet the second is more powerful than the first one. Do you know why? Read this lesson and you will get to know.
Now if you run an eCommerce shop and you want to reach out to more prospective customers then simply add a blog on your website and start publishing articles related to your business niche.
Whatever your business may be, your blog posts are the most important part of any monetization program. It attracts prospective customers, discloses your specialty to the target audience, and helps them through the purchasing process.
Do you know about affiliate marketing? It is a kind of marketing where bloggers charge money for linking certain keywords on their blog posts to products and services of the advertiser to help him in sales. Most advertising agencies use blogs for displaying advertisements.
So you can use your own blog for promoting your own business instead of someone else business. This will also build your name and authority in the market.
The major benefit of blogging is that you can use it for driving traffic from search engines to your business website free of cost. Because when you publish a good post on a topic that is searched on the internet, chances are that your post will be shown to the people searching for it on search engines.
But for that, you will have to regularly publish content that is useful for the people. Mere promotion is not going to work, you will have to explain how your product is useful to your target audience and why they should purchase it. You will also need to explore similar topics related to your business and provide solutions in your blog posts.
Remember your target audience is the most important piece of your blog post so write keeping them in your mind. Research what they would be searching on the internet and how you can give them the best answer.
By sharing masterful knowledge and insights you can build a solid online presence and introduce your business to new consumers.
How To Start A Blog?