Blogging your business should not be about sales instead it should be about marketing because marketing offer solutions that sell themselves.
Whereas sales are pushy in closing deals, blogging should be about showing the problems and offering their solutions, that’s what marketing is also about so blogging works most reasonably in marketing your business.
When you stop being salesy and forceful in closing deals and you start offering solutions to your target audience, the people start trusting you, and then not only your sales increase but you start to earn a passive income because on internet traffic means money.
So when you provide solutions, people come and read your posts mainly from the search engines and if your posts are monetized with Google Adsense or any advertising program, you earn money from that.
The aim of blogging your business is to understand your end consumer to whom your product or service fits very well and then reach him through your blog posts and establish your authority. Authority is established when you blog to help people and stay true to them.
How To Start Blogging?