In blogging your business, it stops mattering who has a bigger marketing budget but instead who has the most satisfactory answer.
Blogging done right can leave a surprisingly positive impact on your customer’s mind. Unlike other advertising and marketing strategies when you blog, you give something instead of asking for anything.
There are businesses where when you visit they offer you water, tea, coffee, etc. They offer you something and make you feel that they actually made an effort to treat you well, they also spend some money on you before they ask you to buy anything.
This leaves a very strong positive impact on the client’s mind, around 95% of customers actually think that how they can return the favor by actually buying something even if they don’t need it. A good welcome and very respectful behavior make people think of doing business with you.
By blogging your business you are really offering valuable information to your customers before asking them to buy your product. And then when they buy your product, they feel happy about they did something for you. This way you nurture a strong relationship with your customers.
You might see quick traffic from traditional advertising that stops when you run out of budget but blogging will make your business continue to thrive in the future because today’s readers will continue to depend on your useful information. This way they will keep coming back for more.
By blogging your business you attract your target audience, you solve their problem and you don’t leave them alone to buy something or leave. Instead, you keep them for some time on your website and make them feel that you are tuned to their needs.