Traffic on a website comes from various sources such as direct visits, from search engines, from social networks, web directories, links on other websites etc.
Hence, you need to discover the products and parts of your website that other web-services don’t understand. So that you can make good adjustments by debugging errors and eliminating functions that are of no use on your website. This way you can improve user experience and get more customers for your online startup.
In this lesson you will know about some of the best free online services to help analyze your website and optimize it for search engines, social media, web-browsers, users and more.
Website Explorer & Backlink Checker
Ahrefs: Site explorer & backlink checker to track your backlinks, keywords, brand mentions and know what your competitors are doing.
OpenLinkProfiler: The freshest backlinks for free. Simply enter the website address and click ‘Analyze Links’ button to generate the report.
Broken Links: To check all the links on a website, find broken links, and redirect them.
Markup Validation Service
W3C validator: Markup validation service that checks the markup validity of Web documents in HTML, XHTML, SMIL, MathML, etc. If you wish to validate specific content such as RSS/Atom feeds or CSS stylesheets, MobileOK content, or to find broken links, there are other validators and tools available. As an alternative you can also try our non-DTD-based validator.
Discover Your Competitors Traffic
SimilarWeb: Analyzes any website statistics so that you can easily discover your competitors’ website traffic stats.
Open Site Explorer: Link analysis tool works by typing URL. Create a campaign to track your website’s link profile over time, against competitors and also watch where you are mentioned on the world wide web—with or without a link.
Alexa Rank: Tells the global and country wise rank of any website. The premium features provides you tools and traffic metrics across the web.
Website Review & SEO Tool
Woorank: Review and SEO tool for websites. Provides you instant website review from SEO to digital marketing. Used for analyzing and optimizing unlimited websites.
As advertised, around 75,000 websites are monthly reviewed by the clients of WooRank.
Complete Website Analysis
Quick Sprout: Provides you with complete analysis of your website. Simply visit its page, type in or paste URL of the website and hit ENTER to start.
Website SEO Problems Checkup
SEO Site Checkup: Allows you to check your website’s SEO problems for free. It provides user-friendly analysis and monitoring of any website’s SEO.
Nibbler: Test any website and get a report scoring the website out of 10 for key areas, including accessibility, SEO, social media and technology. The web-service is completely free, but limited to one report per week.
Website Marketing Grader
Hubspot Marketing Grader: A web-service to grade your marketing, make it better and outpace your peers. You simply need to visit its website, enter website address, your email and they will work up a full report on how you are doing in online marketting.
Search Engine Results Page Ranking
SERPs Rank Checker: Free keyword rank and search engine results page i.e. SERP checker. It checks keyword rankings position on Google or Yahoo from over 100 country and language combinations.
Moz Local: Check your local listings on Google, Bing, and others search engines.
Keywordtool.io: A free alternative to Google Keyword Planner with much easier interface. You can get upto 750+ Google Keyword suggestions for free. Additional you can also search for keywords from YouTube, Bing & App Store country wise.
Online XML & HTML Sitemaps Generator
XML Sitemaps: Generate XML & HTML Sitemaps in 5 easy steps:
- Enter your website URL and some optional parameters
- Press ‘Start’ button and it will start crawling your website
- You will be redirected to the generated sitemap details page
- Download the sitemap file using that link and upload it into the domain root folder of your website.
- Visit your Google Webmaster account to add your sitemap URL.
Browseo: See search engines see your website. It allows you to view any webpage without distractions caused by styles. It also highlights parts of a page that are relevant for SEO.
Fight Plagiarism & Content Theft
Copyscape: Search for copies of your page on the web. It allows you to check if content is original, get automatic plagiarism alerts and protection to defend your website.
Website Speed & Performance Test
Pingdom Website Speed Test: Test the speed and loading time of a website, analyze and learn how to make it faster.
GTMetrics: Another web-service to analyze your page’s speed performance. It provides you insight on how well your website loads and gives actionable recommendations on its optimization.