Tag Archives: Google Search

Optimizing Your Local Business Website For ‘Near Me’ Google Search

‘Near Me’ searches are offered by Google and other search engines that serves the customer while they look up for locally offered products and services in their specific area.

There are businesses that have a local need, businesses like event organisers, restaurants, hotels, healthcare, yoga classes, cinema halls, banks, local stores, grocery points, etc serves the local customers. So making and optimising the website for local searches is beneficial for local businesses.

There are several ways to get your business visible in the local searches. But this lesson is about making your business website visible in ‘near me’ searches as that not only helps you to get new customers but also opens up a way to make them subscribe to your website, build a closer connection and yes it brings traffic as well as passive income from ads too.

Build A Mobile Friendly Website

The first thing you need to ensure is you have a responsive website that is hundred percent mobile friendly as most of the ‘near me’ searches are made on the smartphones.

You can easily build a mobile friendly website in your budget yourself simply by registering your domain name and then subscribing to a Managed WordPress plan.

Once you own a domain and Managed WordPress, its automated process will let you build your mobile friendly business website in minutes.

Know How Your Customers Search Google

Before you start the optimisation of your website, you need to ask yourself a few questions on how your prospective customers would be searching Google to find a product or service near them.

These questions could be:

  • Ok Google, Where the nearest pharmacy store?
  • Ok Google, Suggest best event and party organisers near me?
  • Ok Google, Where do I find some fresh grocery in so and so area?
  • Ok Google, What are the best restaurants in this area?
  • Ok Google, Where do I find good dentist in this area?

By knowing how you customers search for the local businesses you would be able to create targeted content on your website.

Use Schema Markup For Enhanced Search Presentation

Schema is a markup that offers enhanced presentation of your website pages and products in the search engine results page by including structured data, rich snippets, and images. You can easily implement it on your WordPress site by using Schema plugin.

Navigate to your admin area dashboard Plugins -> Add New page to find and install Schema plugin on your website. Once installed, you can easily manage its options from your admin area dashboard Schema -> Settings page. The plugin is easy to set and forget with minimal settings and it also offers you a quick configuration wizard.

Create Content With Targeted Keywords

The pages, posts, and products you use to bring local customers should have locally targeted words in the content such as name of the place, your business name, the location, the landmarks, the neighbourhoods, and the city of your business, etc.

You may include target keywords in the title and meta-tags. You may use a SEO plugin such as Yoast SEO, use ALT tags on the images you place and assign relevant tags and categories while creating posts. These can be managed from the edit screen of posts and pages on your WordPress site.

Create important pages with accurate information about your business with relevant details of opening and closing hours, etc. If you have multiple outlets then create multiple pages for them or you may also create separate sites over sub-domains such as subdomain.yourdomain.com, each for one specific outlet.

This all can be easily done with help from the online support team accessible from your Sangkrit.net account.

Start Blogging Your Business

Consistent blogging is the best key to top the search engine ranking, ‘near me’ searches are no different.

So visit your admin area dashboard Posts -> Add New page and start blogging about your business, use relevant tags covering the name and the location of your business outlet and start posting articles, reviews, offers about your products and services.

Why You Really Need To Update Old Blog Posts & Dates?

The post date of every blog is shown in the Google search result page. There are mainly two reasons why you must keep your old blog posts and their dates updated:

  1. Google prefers fresh content
  2. People prefer fresh content

That means even if Google shows one result with a very old date and another one with a new date, people are more likely to ignore the old post and click on the post that has been posted recently.

Google Freshness Algorithm states that people like content that is both relevant and recent but remember that not all website content needs to be updated and date changed, there is content that stays evergreen and we have discussed about it earlier in this lesson.

What Happens When You Don’t Update Your Blog Content?

Sometimes a well written and researched article needs some update to stay relevant for the search engines.

When you don’t update your old content, it starts slipping down on search engine results pages, its ranking start to decline and the traffic it was brining before begins to drop.

This happens mainly because of two reasons:

  1. Some other website has published a better version of your post which is more informative and new, so now Google prefers that.
  2. People are clicking on the new results because the date of your article is quite old.

This problem can be prevented by updating your posts and adding new important information, going in depth, removing or updating the text that has gone irrelevant with time, and then re-publishing the post.

How To Update Old Content & Dates In WordPress?

It is better to start with popular posts that you have posted years ago and then cover your worst performing articles. Managed WordPress users can easily do that from their admin panel or contact support team to get helped.

For editing any old post, you simply need to follow these steps:

  1. Open the post for editing
  2. Check if there is anything that has gone outdated
  3. Update that content
  4. Read your post
  5. Click ‘Save as Draft’ button
  6. Its asks for your conformation
  7. Confirm to un-publish the post and save it as draft
  8. Move to the right sidebar, under ‘Post’ section (left to the block section)
  9. Next to ‘Publish’ option you will see the publishing date
  10. Click that date and then select ‘Immediately’ option
  11. Now click the ‘Publish’ button

This will republish the post without changing its permalink. The permalink of the post is visible on the right sidebar of the post editing page, you can confirm it from there.

When you re-publish the post, it comes back to the latest feed of your website, become more visible to search spiders, and automatically goes to your blog subscribers, as well as social channels (if connected). Thus, it brings new traffic and becomes more visible on the search.

If you own a blog with evergreen content then you may also update post dates in bulk but only if your content is evergreen, otherwise don’t do that.

How To Disable (Turn Off) Google Web History ?

Now you know you can easily delete selected or complete history data of your Google account. This tutorial explains how you can turn off your Google Web History and get free from deleting data again from your account’s history showing your past search queries and other activities.

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How To Delete Complete Or Selected Web History Of Your Google Account ?

First thing you show know is What is actually Google Web History ? Google Web History is stored on the servers of Google and it is made accessible for you so that you can manage it directly from your computer by signing in to your Google account. It stores all stuff related to search queries which you have done using Google, results that appeared and also the pages you visit like URL etc. By default Google automatically turns on your account web search and other history so that you can browse your searches in future and also so that it can offer you better improved and more relevant search results and recommendations Google Web History offers more relevant search results, recommendations and more personalized experience while using Google.

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Few Funny & Interesting Features Of Google Search

Google Gravity AffectGoogle Gravity shows Gravitational force affecting Google’s Home Page. Simply visit the URL and watch Google falling from top to bottom then getting shattered in to small pieces.

Google Gravity

You Can Do A Barrel Roll: Typing ‘Do a barrel roll’ in Google Search Box Rotates it on its own axis


Google MentalPlex: Search simply by thinking without typing anything in search box. Follow this URL http://www.google.com/mentalplex/

Google Mental Plex

Google Turned into a Playable Guitar: You can play Guitar in Google using your mouse and keyboard. Follow this URL http://www.google.com/logos/2011/lespaul.html and start playing.

Google Guitar

You Can Play Popular Pacman Game: Visit to http://www.google.com/pacman/ and start playing version of this famous game.

Google Pacman Game

You Can Tilt Google Search Results Page Simply type Tilt and see what happens.

Google Tilt

Powerful Google.Com Search Tool That Provides You Past Time Filters And More

Google.Com search provides you a tons of search filter options, other than this Google Search also provides you a powerful search tool you can use for different kinds of search result filtering. This tutorial explains you how you can use Google Search Tool for filtering results to know what netizens said on the topic you are searching in the past hour, 24 hours, week, month etc.

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