Blogging is not about sales instead it is about marketing. However possible you need to help people, sometimes by recommending your product or an affiliate product and sometimes simply by helping.

You don’t need to force sales on each of your blog posts, that will happen when people will start trusting your business. Blogging is a method of growing your business by building a meaningful and respectful relationship with the consumer.

What To Blog About?

Help people by making new offers in your blog posts, a good business always has offers to promote. Attract them by writing good headings, engage them by providing reliable solutions and sales will happen.

Sell Solutions

Publish posts that provide value. The value can be how your product can resolve their problem or how it can make their life better, offers and solutions, guide on how to use your product, news on how your business is making people’s life better, and so on.

While engaging your customers, offer value your business can provide them because selling a solution is easier than selling a product.

How To Start Blogging?

Simply register your domain name, subscribe to Managed WordPress, and start blogging your business.

A blog is a frequently updated website that lets you publish online so that others can read it. It can be used for increasing your following or marketing your business online.

A good blog post can earn money if you have monetized it with Google Adsense, etc, or you are doing it to market your business.

To start blogging your business, you will need to register a domain name and subscribe to Managed WordPress. That costs a small amount of money but publishing your content on regular basis is not going to cost you money instead it will help you in earning money from your place.

Whether you promote your blog or not, if you write good content; people will automatically find your blog on the search engine results page, and that is considered the best kind of traffic that brings money.

Because when someone lands on your website the ads on your website are displayed on the basis of the searches they have made on the internet. Hence, the possibility of getting an advertisement clicked on your website increases and so does your bank balance.

So simply posting content that is useful for others will start to get you traffic, even if you don’t do any efforts in promoting your blog.

If you have a business, blogging will help you get found on the internet, while saving your advertising cost. There’s a saying in the marketing world that buying decision is made by the customer before he actually contacts a business. So where do you think they do all their research these days? Of course on the internet and mainly by searching Google.

Hence, when your blog posts start to stand on the search, you automatically become part of the research. The only thing you need to do is keep improving yourself in writing so that your posts can attract a bigger audience every day.

In blogging your business, it stops mattering who has a bigger marketing budget but instead who has the most satisfactory answer.

Blogging done right can leave a surprisingly positive impact on your customer’s mind. Unlike other advertising and marketing strategies when you blog, you give something instead of asking for anything.

There are businesses where when you visit they offer you water, tea, coffee, etc. They offer you something and make you feel that they actually made an effort to treat you well, they also spend some money on you before they ask you to buy anything.

This leaves a very strong positive impact on the client’s mind, around 95% of customers actually think that how they can return the favor by actually buying something even if they don’t need it. A good welcome and very respectful behavior make people think of doing business with you.

By blogging your business you are really offering valuable information to your customers before asking them to buy your product. And then when they buy your product, they feel happy about they did something for you. This way you nurture a strong relationship with your customers.

You might see quick traffic from traditional advertising that stops when you run out of budget but blogging will make your business continue to thrive in the future because today’s readers will continue to depend on your useful information. This way they will keep coming back for more.

By blogging your business you attract your target audience, you solve their problem and you don’t leave them alone to buy something or leave. Instead, you keep them for some time on your website and make them feel that you are tuned to their needs.

To start blogging, you simply need to register your domain name and subscribe to a Managed WordPress plan.

Market statistics state that people buy most things emotionally than logically. Their purchase is based on feelings. Logic activates their mind and emotion activates their action.

Blogging your business activates their positive emotional side because by blogging you are actually giving your prospects something before asking them to buy anything from you. This makes blogging the most respectful and effective way of marketing your business online.

When you blog your business, you directly connect with the market by adding value to their lives or helping them with an issue. You automatically win the match when someone searches for a problem on the internet and your blog post provides them with a genuine answer.

This way without demonstrating, your blog post already reveals that your business is the solution to their need. Hence, they become more likely to buy your product because you have built trust in them, and you have made them feel valued and understood.

Blogging takes some time before it starts delivering results. But when you consistently blog keeping your target audience in mind, the end consumer starts believing that this business really gets me and then he really gets into you.

To start blogging, you simply need to register your domain name and subscribe to a Managed WordPress plan.

More than 90% of business-to-business companies and more than 85% of business-to-customer companies use blogging to market their business.

More than 75% of Fortune 500 companies blog and more than 70% of consumers prefer to read blogs for understanding any business.

Blogging Your Business Is The Best Way To Promote Business

The best way to drive more traffic to your website is to get visible on the search engine results page and the best way to get in there is simply by blogging your business.

Earlier, you learned about the two ways of making yourself visible on the search engine results page, the first is via search ads that cost money and the second is by blogging which is free. Yet the second is more powerful than the first one. Do you know why? Read this lesson and you will get to know.

Now if you run an eCommerce shop and you want to reach out to more prospective customers then simply add a blog on your website and start publishing articles related to your business niche.

Whatever your business may be, your blog posts are the most important part of any monetization program. It attracts prospective customers, discloses your specialty to the target audience, and helps them through the purchasing process.

Do you know about affiliate marketing? It is a kind of marketing where bloggers charge money for linking certain keywords on their blog posts to products and services of the advertiser to help him in sales. Most advertising agencies use blogs for displaying advertisements.

So you can use your own blog for promoting your own business instead of someone else business. This will also build your name and authority in the market.

The major benefit of blogging is that you can use it for driving traffic from search engines to your business website free of cost. Because when you publish a good post on a topic that is searched on the internet, chances are that your post will be shown to the people searching for it on search engines.

But for that, you will have to regularly publish content that is useful for the people. Mere promotion is not going to work, you will have to explain how your product is useful to your target audience and why they should purchase it. You will also need to explore similar topics related to your business and provide solutions in your blog posts.

Remember your target audience is the most important piece of your blog post so write keeping them in your mind. Research what they would be searching on the internet and how you can give them the best answer.

By sharing masterful knowledge and insights you can build a solid online presence and introduce your business to new consumers.

How To Start A Blog?

You simply need to register your domain name and then subscribe to a Managed WordPress plan, and then start posting.

Search engine results page is the best place for promoting any business.

The recent data of the present year states that Google processes more than 99,000 searches in a second and this makes more than 8.5 billion searches in one day. Other search engines process between 1 to 100 million searches in a day.

No website, hoarding, newspaper, television or social network, etc can give you more views than your link on the search engine results page.

How To Make Yourself Visible On Search Engine Results Page?

You at least need to have a website to get yourself visible on the search engine results page and get benefitted from that. Once you have a website, you have two ways to get in there:

1. The first way is via search ads, and
2. The second way is by blogging your business.

The first way requires money, a lot of money, and then also the chances of getting clicked are very less and when you advertise you get visible only on the search engine you have paid for displaying your advertisement.

How many times have you clicked an advertisement while searching for anything on a search engine? The chances are less, and you already know that.

The second method doesn’t cost any money and works globally for all search engines. How many times have you clicked any result while searching for anything on some search engine? Almost every time, Isn’t it?

This proves that blogging is more effective than spending money on search ads. So start blogging your business by registering your domain name and subscribing to Managed WordPress.

The traffic that comes directly to your domain name is truly yours, no one can ban you from that.

A successful blog has one niche with multiple sources of income, multiple sources of traffic as well as multiple customer bases. It has one strategy and many ways to execute that approach. This way it doesn’t rely on only one source for traffic and income.

Don’t Depend On Only One Platform For Traffic & Income

Always remember that your success can turn into failure if you have one source of traffic or income and in case it dries up, you will encounter a big loss.

For instance: If your business is dependent on your social media page and it bans your account pointing to its terms and conditions that you have never read, you will be in crisis.

Make Your Domain Name Powerful

Search engines have the power to change their algorithm, social networks have the power to ban accounts without prior notice, social media sites keep the power to kick people out whenever they want, and eCommerce marketplaces hold the power to blacklist sellers.

So depending on one source of traffic means you are betting everything on one thing and this is a big mistake that can drown your business and leave you with nothing. So it is very important for every business owner to have his own traffic direct on his own domain name.

Accumulate Traffic On Your Own Domain

Register your domain name to start blogging about your business, and promote your business website on other traffic-rich platforms to use them for accumulating traffic on your own domain name because that will never let you get into a loss.

The traffic on your domain name i.e. the people who directly visit your website is truly yours and no one can ban you from that. So use other channels for bringing new traffic but don’t depend on them. Instead, try transforming that traffic into your subscribers and keep them connected with the help of Email Marketing.