Track User Scrolling Events In WordPress Using Google Analytics

Ever thought of tracking user scrolls of visitors landing on long articles and archive pages in your WordPress site. Now you can easily get to know how much a user scrolls while reading anything in your website.

By default, Google Analytics doesn’t captures any user scrolling depth. But scrolling events could be very important data if you are hosting long scrolling pages in your website.

Here comes the use of scroll depth jQuery script. WP Scroll Depth is a good WordPress plugin that sends scrolling depth information as Google Analytics events.

As said by its developers,

“Scroll Depth is a small Google Analytics plugin that allows you to measure how far down the page your users are scrolling. It monitors the 25%, 50%, 75%, and 100% scroll points, sending a Google Analytics Event at each one. You can also track when specific elements on the page are scrolled into view. On a blog, for example, you could send a Scroll Depth event whenever the user reaches the end of a post. The plugin supports Universal Analytics, Classic Google Analytics, and Google Tag Manager.”

How To Use WP Scroll Depth?

To start tacking user scrolling depth, make sure you use Google Analytics for your WordPress site.

Now start by installing and activating WP Scroll Depth plugin. Upon activation visit your admin area dashboard Settings -> Scroll Depth to set your options.

By default, it tracks scrolling depth of all pages you have in your WordPress site.

WP Scroll Depth 1

Now you can view scroll depth data in your Google Analytics dashboard under Real-Time -> Events section. It also provides you detailed information under Behavior -> Events -> Overview  section.

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