Tag Archives: Internet Marketing

Homeschool

How To Easily Add Keywords To Your Google Ads?

Leave a comment

Google Ads keywords are specific words or phrases that advertisers use in their campaigns to target relevant search inquiries. These keywords are used for triggering ads when people search for similar terms on Google or its other related platforms. An effective keyword selection ensures that ads are shown to people interested in the advertised products or services.

There are different match types for keywords:

  • Broad match: Ads appear for related searches.
  • Phrase match: Ads appear for searches that include the keyword phrase.
  • Exact match: Ads appear only for precise searches of the keyword.

Optimizing keyword choice can improve ad relevance, reduce costs, and increase click-through rates (CTR).

Following are the steps for adding keywords to your advertisement campaign but before that read this article for creating Google Ads. You can add keywords while or after creating your advertisement.

  1. Open your Google Ads account.
  2. Click the ‘Campaigns’ icon.
  3. In the section, menu drop-down click the Audiences, keywords, and Content.
  4. Click the option ‘Search keywords’ and click the ‘+’ plus button.
  5. Search for your campaign by name or campaign ID in the “Select an ad group” window to select a campaign.
  6. Select the ad group where you want to add your keywords.
  7. You can add keywords by entering or pasting one per line.
  8. While selecting an ad group, you’ll see relevant keyword ideas. You can also enter a related website of your niche or a product similar to yours to see its keywords.
  9. Click the ‘+’ plus sign next to the keywords you want to add to your ad group.
  10. If necessary, you may modify match types after adding the keywords
  11. Click the ‘Save’ button.

You can also add keywords to videos and other display campaigns:

  1. In your Google Ads account, click the ‘Campaigns’ icon.
  2. Click the Audiences, keywords, and Content as we have done above.
  3. Click Content and then click the Display/Video keywords tab.
  4. Click the ‘+’ plus button.
  5. Search for your campaign by name or campaign ID in the “Select an ad group” window to select a campaign.
  6. Select the ad group where you want to assign the keywords.
  7. Add the keywords one per line as we have done above.
  8. Select either the ‘Audience’ or the ‘Content’ for your keyword setting
  9. Click the ‘Save’ button.

When you add good keywords to your Google Ads campaigns, several positive outcomes may occur:

  1. Improved Ad Relevance: Targeting appropriate keywords ensures your ads appear for searches relevant to your business.
  2. Higher Click-Through Rate (CTR): With well-chosen keywords, users are more likely to click on ads that match their intent.
  3. Better Quality Score: Google’s system rewards ad relevance, leading to lower costs per click and better ad positioning.
  4. Enhanced Conversion Rates: Reaching the right audience increases the chances of conversions.
  5. Reduce Ad Spend: Avoiding irrelevant clicks helps reduce ad spend.

Good keywords directly align your ads with potential customer searches, boosting ad performance across multiple metrics.

Homeschool

How To Easily Create Responsive Google Ads?

Leave a comment

As we have discussed in one of our lessons you need to keep basic images of aspect ratio (square, landscape, and logo images) in hand before you start creating a responsive Google Ad.

Apart from images, you will need:

  1. At least one short headline of 30 characters or fewer. This works as the first line of your ad.
  2. A long headline of 90 characters or fewer characters.
  3. At least one description. It is shown with the headline and asks people to take action.
  4. A business name which is simply the name of your business.
  5. A final URL. This is the website or the webpage where people will go after clicking on your ad. Don’t use any shorted or redirected URL here or your advertisement will be rejected.

Once you have the images, business name, headlines, description, and URL simply follow these steps and you will easily create a responsive Google Ad of your choice.

  1. Open your Google Ads account and click the Campaigns icon.
  2. From the section menu, select the Campaigns drop-down.
  3. Click on Ads.
  4. Click the plus button.
  5. Choose a Responsive display ad.
  6. Select the appropriate ad group.
  7. Click Images to upload your images and Logos for logo images.
  8. Fill in the ad details, including multiple headlines and descriptions for the responsive ad.
  9. Preview the ad and click Save.

Once you do that, your ad goes for a review by Google before it gets published online.

Homeschool

What Image Ratio & Dimensions Work For Google Ads?

Leave a comment

In this lesson, you will get the easiest information on image ratio and sizes so that you can create your first Responsive Google Ad without any hassles.

To make a Google Ad you will need a minimum of three images:

  1. At least One Square Image of Ratio 1:1 – Maximum of 600 x 600 pixels and Minimum of 300 x 300 pixels
  2. At least One Rectangular (Landscape) Image of Ration 1.91:1 – Maximum of 1200 x 628 pixels and Minimum of 600 x 314 pixels
  3. At least One Logo Image of Ratio 1:1 – Maximum of 1200 x 1200 pixels and Minimum of 128 x 128 pixels or 4:1 – Maximum of 1200 x 300 pixels and Minimum of 512 x 128 pixels

The maximum file size for all images for Google Ads is 5120 KB, and they should be in GIF, JPG, or PNG file types. If your images are heavy then you can minify them online using some free service like Adobe Image Resize, which lets you both resize i.e. scale the image or minify it.

So first create some square, landscape, and logo images for your Google Ads, and then you will be able to create your first advertisement by following these steps:

  1. Open your Google Ads account and click the Campaigns icon.
  2. From the section menu, select the Campaigns drop-down.
  3. Click on Ads.
  4. Click the plus button.
  5. Choose a Responsive display ad.
  6. Select the appropriate ad group.
  7. Click Images to upload your images and Logos for logo images.
  8. Fill in the ad details, including multiple headlines and descriptions for the responsive ad.
  9. Preview the ad and click Save.

Once you do that, your ad goes for the review.

Homeschool

How Business Grows By Having A Website?

Leave a comment

Your website can introduce customers to your products when they search for them on the internet, that’s what they do before making a purchase.

People can find and trust your business online only if your business has a website. No matter how old-fashioned your business or client base is, if you want to use the internet for growing your revenue, you will need a website.

There are many small businesses that do not get enough clients. A struggle for the customer base not only gives you a hard time keeping your business running but also affects your confidence.

When everything is in the right place that means your product or service is a solid market fit, you have a practical pricing strategy, and you know your target audience. Then, the only problem that stops you from getting more business is your inability to attract and retain your customers.

Website Is Must For Every Internet Marketing Operation

To attract customers on a ground level you will need to promote your business by reaching out to your customers. Train your salesmen if you are not in the position and send them to the market by offering them a profit in sales. And to reach out the customers online, you will need a website.

Your business website is must have a thing for your internet marketing operation. Because being online actually means having a website of your own. Even when people find your profile on Google Business or social media they are most likely to know about your website because that builds your authority on the internet.

A business website tells people about your business, and what you offer, and it gives you leads from that traffic.

You Will Always Need A Website

Whatsoever you do for your business on the internet such as blog your business, promote anything on social media, list your business on Google or any local business listing directory, run advertisements, or start email marketing. You are going to need a landing page because internet marketing starts with a link that directs customers to a page where they can take actions such as making a purchase, knowing about your service, requesting a call to know about your service, etc.

Hence, you will always need a website to avail all the benefits of internet marketing.

There are many free ways of starting a website but that doesn’t work in serious business. Are you going to trust a business that runs its website on a free URL? Of course not.

So having your business website on your own domain name i.e. yourname.com, an experienced feel with a professional look, and the ability to add as well as customize features on your website are all essential for the growth of your business. So how you can do that? Keep reading.

How To Make A Website For Your Business?

Simply register your domain name and then either subscribe to Website Builder or Managed WordPress.

Website Builder gives you a very easy interface to make your website or eCommerce shop within an hour. Whereas Managed WordPress also gives you the same but it can be extended to any kind of website and its code can also be customized if you want a customization of a more heightened level.

Homeschool

No Internet Promotion Is Complete Without A Website

Leave a comment

The Internet has become the ultimate way of promoting anything worldwide or at a targetted location. 

If you are also thinking of using the Internet to promote your business then you must start by registering your domain name and making your website because no Internet marketing is complete without a website.

Unlike other offline ways of promotion, in addition to advertisement dialogs, the Internet additionally offers a clickable link that must direct your prospect to your website, and nowhere else because only your website can give you complete control over converting your prospects into customers.

Start by blogging your business

Exploring and examining campaigns can be an unnerving and long task for business owners, especially the ones who don’t want to keep a big team or staff. That is why we suggest you to simply start by blogging your business.

Because, with a blog, your possibilities become endless. A single blog post can do everything and give you everything which you otherwise get with paid promotions and costly marketing campaigns. 

For that, you simply need to your register domain name

Register your domain name, and then you can easily start your business website plus a blog with Managed WordPress, you can also use it for eCommerce i.e. online selling of your products. Moreover, you may combine it with an Email Marketing plan that now offers several enhancements to its digital marketing capabilities. Thus, making it easier and faster for small as well as big business owners who want to digitally connect with their prospects and customers.

With the new Email Marketing plan, you can very-very easily build a mailing list of your website visitors by prompting them to subscribe to your website. You can easily design effective and eye-catching content from the vast template library to suit their business needs. 

Once your marketing email has been built, you can then send it to all your subscribers, or to specific customers from your own list.

Homeschool, Personal Outlets

Cold Call Marketing – Success Rate, Limitations & The Law

Leave a comment

Cold Calling and Telemarketing are two different things, this post is on cold calling which is a way to reach out new prospective clients who have had no earlier contact with the salesperson conducting the call.

This marketing technique has been made limited and is controlled by law in many countries so before you start make sure your effort is in compliance with the law of your specific country.

It has a very high rejection rate so it is one great way to lose the passion for what you do. But if you take it positively, it can also be a good way to train yourself to be an expert in sales.

Continue reading Cold Call Marketing – Success Rate, Limitations & The Law →

Homeschool, Technology, Web Services

Get Detailed Marketing & SEO Report OF Your Website In Just A Click

Leave a comment

Marketing Grader is an online service that provides you a full report of your website on how it is doing with marketing online. All you need to do is visit its homepage, type your website domain & your email address then click ‘Grade Me’ button. No registration is required.

Continue reading Get Detailed Marketing & SEO Report OF Your Website In Just A Click →