You must have seen while searching any WordPress plugin in Google that it shows a star rating under its name. Its not just limited to star rating but many other search results shows a recipe view while you are searching any food recipe, it shows people, address, music and many other cool stuff that pimps Google search results.
Google Search Result of Musicgroup showing song title, language and album name and Google Search Result showing Star Rating of link that appeared in results page; all are created using Google Snippets.
Adding these microdata in your website is both time consuming and geeky but now you can do everything very easily in WordPress by using this brand new plugin called Google Rich Snippets WordPress Plugin, it provides you many useful shortcodes which you can use inside you posts, pages, custom post types and you can make your search results look better than before.
The plugin is highly customizable and you can easily edit shortcode’s CSS and PHP code, create new shortcodes, you can assign user roles with editing capabilities of shortcodes etc.
Create new shortcodes with microdata different purposes is easy. The plugin allows you to create Google Rich Snippets and you can use them too inside your posts, pages, custom post types etc. Above given screenshot shows admin area page for creating new shortcodes.