More than 2.4 billion people use Internet every day, and some 90% of those consider any service after searching for it in Google and then landing on its website.
Most of the times, people don’t buy from businesses until and unless you are a very popular brand. They prefer buying from people they know, they like or they can trust. So if you are not selling something really inexpensive, then most people are not going to spend up their hard-earned cash without knowing a bit more first.
The offline market let people learn more about them by scheduling endless phone calls, organizing meetings and providing free consultations etc when they could just ask them to visit their website and let them know everything about their business. [See – How to start a Website?]
A website can better introduce your products and services to a wider audience. All without ever paying for wasteful advertisements, hoardings, print pamphlets and brochures. It will always work whether your market is local or global.
Moreover you may go for a Global Exposure to promote your business world-wide.
You may also continue with all your new and old marketing tactics, but keeping a website live on your domain would help you in providing powerful introductions to people who feel interested in doing business with you.