Picking The Most Suitable Domain Name For Your Business

Selecting the right domain name is the most essential step for any business. This lesson is going to help you nicely with that.

Your domain name impacts your business identity and your overall online presence. Here are the steps to assist you in picking the most suitable domain name for your business website.

Finalizing Your Domain Name

Short and easy domain names are better than long and lengthy ones. Your domain name should be concise and memorable because short domain names are easier to remember and type. Aim for a domain name that is straightforward and easy to spell and bypass long, complex names that are prone to typos.

Choose a unique name. Ensure your domain name is distinct and not easily confused with other websites. Avoid hyphens, numbers, and special characters that may confuse visitors.

While registering your domain name you should also keep your business in mind because your domain is going to reflect your online originality. You must consider how it sounds and whether it’s catchy and memorable. It should leave a positive impression on visitors. For instance, if your domain name has a dash or special character in between, it will certainly sound odd especially when you speak it to someone.

Finalizing The TLD i.e. Domain Extension

Once you finalize the domain name, the next step is to check its availability. Simply use Sangkrit.net’s Domain Search to check if your desired domain name is available. Be prepared with alternative options in case your first choice is taken.

Use the right domain extension i.e. TLD. Common domain extensions like .com, .org, and .net are generally preferred because they are more familiar to users. But you should know that there are plenty of other domain extensions in the market so be open-minded as your online success depends on how well you work on your domain name and not what TLD you use. Each extension stands for a purpose such as .org is for organization and .us stands for the United States.

Get the extension that suits your business the most. For example: choosing a .co extension for an organization may look odd. Consider your future growth and think about your long-term goals and whether the domain name will still be relevant as your website grows or expands into other streams and niches.

Be Wise If Including Keywords

One common mistake made by new domain registrants is they go with the trends and fads. Avoid doing that, while trendy words or phrases may appear appealing for the time, they might go outdated later on. Choose a timeless domain name that stands the test of time.

You may take a mild benefit of SEO i.e. Search Engine Optimization which is a priority for every website owner by including relevant keywords in your domain name. Brainstorm keywords related to your website’s content, niche, or business. These keywords may help your domain name reflect what your site is all about and improve SEO.

However, do it wisely and don’t overdo it, your domain name should still stay user-friendly. The popularity of your domain depends on how well you work for it and not keywords etc.

Good keywords play a role in SEO such as they may assist the domain in relevant search results. But sometimes keywords may also bring problems, especially in the long run. As time changes, new things come out and many things go away like Google Buzz is now nowhere. For example: Today nobody uses Orkut and hence all domains registered with the purpose of posting articles about the service are today of no use.

If you are a blogger you should be very serious while choosing a domain name. Think twice before choosing a domain name with a keyword. For example: keywords prefixed domains may act well for SEO but in the future, it won’t be easy for you to change the domain name and re-establish your online identity.

For instance, Amazon.com can rebrand its website for some other service but androidlessons.xyz cannot easily change its blogging topic.

So sometimes meaning-less domain names perform better than meaningful keywords.

You May Register Domain Variations

You may purchase similar domain variations that may include faulty domains so that people wrongly typing your domain may also reach your website. This protects your business identity. Consider buying common misspellings or variations of your domain name to prevent competitors or squatters from using them. You can easily find and register similar domain names from the bulk domain registration page.

Bring Your Business Online

Once you have registered your domain name, simply subscribe to a Managed WordPress plan to bring your website online. Always remember to renew your domain on time to avoid losing it or you may simply turn on the auto-renewal feature.

Your domain name is an essential part of your online identity, so take your time and choose wisely. Once you’ve selected the perfect domain name, register it to bring your business online.

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