In this lesson, you will get the easiest information on image ratio and sizes so that you can create your first Responsive Google Ad without any hassles.
To make a Google Ad you will need a minimum of three images:
- At least One Square Image of Ratio 1:1 – Maximum of 600 x 600 pixels and Minimum of 300 x 300 pixels
- At least One Rectangular (Landscape) Image of Ration 1.91:1 – Maximum of 1200 x 628 pixels and Minimum of 600 x 314 pixels
- At least One Logo Image of Ratio 1:1 – Maximum of 1200 x 1200 pixels and Minimum of 128 x 128 pixels or 4:1 – Maximum of 1200 x 300 pixels and Minimum of 512 x 128 pixels
The maximum file size for all images for Google Ads is 5120 KB, and they should be in GIF, JPG, or PNG file types. If your images are heavy then you can minify them online using some free service like Adobe Image Resize, which lets you both resize i.e. scale the image or minify it.
So first create some square, landscape, and logo images for your Google Ads, and then you will be able to create your first advertisement by following these steps:
- Open your Google Ads account and click the Campaigns icon.
- From the section menu, select the Campaigns drop-down.
- Click on Ads.
- Click the plus button.
- Choose a Responsive display ad.
- Select the appropriate ad group.
- Click Images to upload your images and Logos for logo images.
- Fill in the ad details, including multiple headlines and descriptions for the responsive ad.
- Preview the ad and click Save.
Once you do that, your ad goes for the review.