As we have discussed in one of our lessons you need to keep basic images of aspect ratio (square, landscape, and logo images) in hand before you start creating a responsive Google Ad.
Apart from images, you will need:
- At least one short headline of 30 characters or fewer. This works as the first line of your ad.
- A long headline of 90 characters or fewer characters.
- At least one description. It is shown with the headline and asks people to take action.
- A business name which is simply the name of your business.
- A final URL. This is the website or the webpage where people will go after clicking on your ad. Don’t use any shorted or redirected URL here or your advertisement will be rejected.
Once you have the images, business name, headlines, description, and URL simply follow these steps and you will easily create a responsive Google Ad of your choice.
- Open your Google Ads account and click the Campaigns icon.
- From the section menu, select the Campaigns drop-down.
- Click on Ads.
- Click the plus button.
- Choose a Responsive display ad.
- Select the appropriate ad group.
- Click Images to upload your images and Logos for logo images.
- Fill in the ad details, including multiple headlines and descriptions for the responsive ad.
- Preview the ad and click Save.
Once you do that, your ad goes for a review by Google before it gets published online.