The corona crisis has forced people to shop from home. The demand for the essentials is high as it was ever and the big eCommerce companies are failing to satisfy this demand on time. The reason is that the sellers registered on such eCommerce platforms are cleaning out their shelves in their local area and the delivery slots are going down because of the shortage of delivery boys and active courier services.
So this is the niche that wholesalers can fill by bringing their businesses online to serve both retail businesses and regular customers from their own mobile-optimized eCommerce website.
How To Bring Your Wholesale Business Online?
Bringing your wholesale business online is an easy task which you can do yourself simply by registering your domain name and subscribing to WordPress Ecommerce. The automated process of WordPress Ecommerce takes you to a step-by-step tour to help you set up your eCommerce website in minutes. The website can be used for both wholesale and retail purposes.
How To Serve Wholesale & Regular Customers Both From The Same Website?
Taking your wholesale business online has the same steps as bringing any retail business online and once your website is online you can make use of a plugin called WooCommerce Wholesale Prices to supply specific users with wholesale pricing for their product range. This is very simple, you can control pricing from the product editing page and manage wholesale users from the ‘Users’ section on your admin area dashboard.
Simply install and activate the plugin then navigate to the product you wish to enter wholesale pricing for. If the product you have selected is a simple product, you will find a wholesale price box on its general tab whereas if it is a variable product then each variation will have its own wholesale pricing.
Apart from this, you can change the user role to ‘Wholesale Customer’ for customers you wish to grant wholesale privilege.
Another plugin called Wholesale For WooCommerce Lite provides you the same set of options with the ability to sign-up your customers using a wholesale registration form and then you can assign them “Wholesaler” user role. With this plugin, you can also display the amount they’re saving on your products.
WooCommerce Team also provides you a wholesale addon called Wholesale For WooCommerce but that is a premium plugin.