Keyword research is one practice of search engine optimization (SEO). Although there are many professionals in this field but there are also very good keyword research tools that makes it easier for startups to find and use better keywords that will help you come up higher on search engines.
Search Engines drive majority of visits for most businesses, websites and blogs online. To rank higher on search engines one should not underestimate the importance of keyword research because some words are more often searched on Internet.
For instance: People are more likely to search “How to use so and so?” than “Using so and so”.
There are services that allows anyone to find and research keywords and achieve better ranking.
UberSuggest
Quickly gets you keyword ideas with long and short tail keywords. It summarizes the Google auto-complete, similar searched & auto-suggestions in different countries and languages. You can perform keyword research for web, images, news, shopping, videos and recipes.
Google AdWords – Keyword Planner
Enables you to search for keyword and ad group ideas, get historical statistics, see how a list of keywords might perform, and create a new keyword list by multiplying several lists of keywords together.
Keyword Tool
Keyword Tool is a free alternative tool for Google Keyword Planner. It works like UberSuggest but provides you detailed listings. It can generate up to 750+ long-tail keyword suggestions for every search term, auto suggestions are generated on the basis of Google domain and language that you select.
Google Trends AKA Google Insights
Google Trends is a free tool of Google Inc., based on Google Search, it shows how often a particular search-term or keywords is entered relative to the total search-volume across various regions of the world, and in various languages.
Many people leave Google Trends after viewing it’s home page where it only shows featured and trending stories. But it has tons of other features you can make use of. Such as ‘Explore’ option that allows you to search for keywords, compare multiple terms, read interest over time, find regional interest, related searches and more.