Blogging is a way to connect directly to your consumer. When you start to blog your business on your domain, the search engines like Google crawls your website to index your posts. This indexed content is then displayed to netizens who are searching for it.
Google takes highest quality answers and displays most relevant content to its users. So blogging becomes the most advanced form of marketing. Your every blog post is an opportunity to generate new leads because only people interested in your product reaches your post on Google search results page.
Consistently writing helpful posts for your target audience establishes your domain as an authority. By blogging your business you not only get benefitted from the people who buy your products but every single user contributes to your web ranking and you also make money from the advertisements displayed on your website.