People live with a habit of sharing their good and bad experiences with everyone they know. An illustration – when you watch a new movie, your mind automatically becomes eager to share that good or bad experience with others. After every new experience, the first natural born human reaction is to tell someone about that.
All advertising, branding and promotional industries work under this perspective, the only disparity is that they try to artifice some enthusiastic feeling by hiring some celebrity or model. However, the enthusiasm of the person who actually lived an experience, and the one of someone who has been paid for copying it in order to influence people, are thoroughly different. The first one is all natural and far more promising than the second one which is an old world thing artificially created for fooling the innocent people.
The first one is also free and is not bound by any sort of maxima. Hence, when operated with a few hacks can be transformed into an invincible viral marketing strategy especially for the people’s personal outlets. So in order to use this naturally born enthusiasm as your best viral marketing weapon, you will have to actually create it and then let it propagate.
Now the question comes, why will this work? It will work because it always works, it’s well tested, just see around yourself, how people are busy in unwittingly marketing things for free and how others are seriously following them. The factual question is how you can make use of it to grow your home business as a people’s personal outlet? That you will know it in the next post.