Google Ads keywords are specific words or phrases that advertisers use in their campaigns to target relevant search inquiries. These keywords are used for triggering ads when people search for similar terms on Google or its other related platforms. An effective keyword selection ensures that ads are shown to people interested in the advertised products or services.

There are different match types for keywords:

• Broad match: Ads appear for related searches.
• Phrase match: Ads appear for searches that include the keyword phrase.
• Exact match: Ads appear only for precise searches of the keyword.

Optimizing keyword choice can improve ad relevance, reduce costs, and increase click-through rates (CTR).

Following are the steps for adding keywords to your advertisement campaign but before that read this article for creating Google Ads. You can add keywords while or after creating your advertisement.

1. Open your Google Ads account.
2. Click the ‘Campaigns’ icon.
3. In the section, menu drop-down click the Audiences, keywords, and Content.
4. Click the option ‘Search keywords’ and click the ‘+’ plus button.
5. Search for your campaign by name or campaign ID in the “Select an ad group” window to select a campaign.
6. Select the ad group where you want to add your keywords.
7. You can add keywords by entering or pasting one per line.
8. While selecting an ad group, you’ll see relevant keyword ideas. You can also enter a related website of your niche or a product similar to yours to see its keywords.
9. Click the ‘+’ plus sign next to the keywords you want to add to your ad group.
10. If necessary, you may modify match types after adding the keywords
11. Click the ‘Save’ button.

You can also add keywords to videos and other display campaigns:

1. In your Google Ads account, click the ‘Campaigns’ icon.
2. Click the Audiences, keywords, and Content as we have done above.
3. Click Content and then click the Display/Video keywords tab.
4. Click the ‘+’ plus button.
5. Search for your campaign by name or campaign ID in the “Select an ad group” window to select a campaign.
6. Select the ad group where you want to assign the keywords.
7. Add the keywords one per line as we have done above.
8. Select either the ‘Audience’ or the ‘Content’ for your keyword setting
9. Click the ‘Save’ button.

When you add good keywords to your Google Ads campaigns, several positive outcomes may occur:

1. Improved Ad Relevance: Targeting appropriate keywords ensures your ads appear for searches relevant to your business.
2. Higher Click-Through Rate (CTR): With well-chosen keywords, users are more likely to click on ads that match their intent.
3. Better Quality Score: Google’s system rewards ad relevance, leading to lower costs per click and better ad positioning.
4. Enhanced Conversion Rates: Reaching the right audience increases the chances of conversions.
5. Reduce Ad Spend: Avoiding irrelevant clicks helps reduce ad spend.

Good keywords directly align your ads with potential customer searches, boosting ad performance across multiple metrics.