Blogging about your business itself works as a live internet marketing campaign for your business. It not only brings more business to you but also works in building a passive source of income when you monetize it with Google Adsense, etc.
To survive and grow your business you need customers, and to bring customers you need to reach out to promote your business. In the olden days, this was done by means of brochures, flyers, newspapers, and other kinds of ads or by meeting in person from house to house or shop to shop. But today it has become much easier, you can reach out to a million by making a blog post on your website.
Blog Your Business From Your Own Domain
In the internet world, there are endless possibilities, there are many options for advertising and marketing your business but the most powerful yet cheap option is to start blogging your business from your own domain.
If you want to get known by your own name then stop promoting URLs such as somename.com/yourname, instead, promote your own domain name i.e. yourname.com. If you want to get into the serious business of blogging, you certainly need to register your domain name and subscribe to a Managed WordPress plan.
The free blogging options out there benefit the owner of the service and not you because it works on their domain, not yours. So, if you hope to grow your business, establish your identity, and most importantly make money from your blog, you need to own your domain name with a hosting option such as Website Builder or Managed WordPress.
Because Advertisements Consume Your Money
One important reason to blog about your business instead of getting into a costly advertising campaign is when you stop spending money on any advertisement or marketing campaign, it stops. But when you blog, it keeps on circulating on the web and opens up new channels for earning better money online.
But Blog Post Earns You Money
On the other side, your blog post, as soon you make it, it gets into the process of bringing new customers as well as new money to your bank account. So the result of making a blog post is that without spending money, you get into the process of earning money.
There is only one universal right choice for marketing your business on the internet and that is registering your domain name and subscribing to a Managed WordPress plan. So do it.