The more user-friendly, fast, responsive and professional your website is, the more business and ascendancy you can gain. Any individual or business that does not have its website on its own domain is missing out one of the world’s most powerful marketing tools available to them.
A website not only makes it easier for your clients to know you and your products better but search engines and regular promotion on social media can bring you more customers, the right people are likely to find you without the need of spending a penny on old world’s advertisement techniques.
Now-a-days people search anything and everything on Internet, even if they know the correct answer. They simply go online, search products and research companies before they make a purchase. And if your business is lacking a website, you are missing many good business opportunities.
To establish the credibility of your business you will need a good professional website so that it can engage your customers and make good offers to them. In this lesson you will know about the most important points to follow in bringing your website online on world wide web.
#1 Not owning your own domain
The biggest website mistake most people do is they get their domain registered by their webmaster which is the most idiotic thing you do in-case of websites. Domains are newest kind of private property so it is better to first register your domain name and then hire a web-developer to design your website.
It doesn’t matter if your webmaster has used your name for administrative contact as that can easily be edited anytime from domain management tool.
What will you do if your webmaster goes unavailable or forgets to renew your domain or whatever, you will be losing all your online income and data of your website.
Registering a domain is easy, you can look up for the right domain name for your website here.
#2 Not owning your Hosting Plan or VPS or Dedicated Server
This is another big mistake, website owners either ask their webmasters to purchase hosting plan for them or stay incurious about what exactly hosting is?
A hosting or VPS or Dedicated Server provides you webspace to host your website i.e. all your website files such as code, images, videos, PDFs and everything else your website has, including the database where all website information and user data is kept.
Many web designers asks you to host your website on their server, this may also be a mistake likewise some webmasters purchase ultimate hosting or server and then run all their client website on their servers which may cause more downtime and slow speed due to the over utilization of allocated resources.
#3 Not opting a responsive mobile friendly website layout
It is your job to ask your webmaster to create a mobile version of your website. You may also register a .mobi domain for your mobile website so that your users can easily switch between mobile and desktop versions.
#4 Not using a CMS (Content Management System)
If your website lacks a content management system, you will either need digging into the code files to add new content or edit the old one.
In this case website owners are generally dependent on webmaster to post new stuff on website. But that’s not good and for regular updates you must ask your webmaster to provide you a user-friendly content management system so that you can update your website yourself and save yourself from paying your webmaster to update your website content.
You may also opt WordPress, it installs in one click on System at SANGKRIT.net and provides you a very user-friendly visual user interface to publish new content, create and edit pages, upload images and much more.
#5 Not using a SEO-SMO friendly website
A SEO friendly website makes it easier for search engines to crawl your website and show content on search engine results page (SERP). This not only drives new traffic towards your web address but can make new clients like search engines are the ones who drive left clicks to the right addresses.
Whereas as SMO stands for social media optimization. This is also an important thing to do so that when anyone shares your website content on Facebook or any other social website, the link should get fetched and featured image, title and description is shown.
#6 Not using Security Measures to protect your website
You must use firewalls, limit login attempts and malware scanner to keep your website safe from phishing as it may cause legal issues, block hacker attacks to not get your website blacklisted on Internet and malware injections to keep your clients and their online privacy safe.
There are various tools that can be used for securing a website, you may consult System at SANGKRIT.net or go for Site Lock which is the most popular website defender software.
If your website does online transactions or merchandise then it is recommended to use a SSL certificate to protect online transactions and customer data.
#7 Not backing up your website
If you are hosting your website somewhere else then you may either transfer it to SANGKRIT.net or use Online Storage to keep online backups.
Alternatively, you may also use Google Drive and if you are running a WordPress site then VaultPress for regular backups and website snapshots. But these options works from third party domain and sometimes fail to connect with your server. Hence the most promising and recommended way to backup your website is the built-in backup option of cPanel.
It is also recommended to keep a copy of backup on your computer’s local dive, just in-case.