It is the usage of your business idea that should be determining its success and not any investments into this.
Now you can very easily keep an eye on what your competitors weblogs are posting about right from your WordPress admin area dashboard home.
Easily keep track of ideas coming in your mind for new blog posts. Normally bloggers save a new draft whenever an idea comes in their mind for writing any blog post, this creates a confusing list of posts and drafts in WordPress all posts section and accidenally you can publish any incomplete draft. Using a paper and pen for writing new post idea is a waste of paper and time.