Facebook Is Working On Want Button

Facebook is testing Want Button similar to Like Button which is used across all pages on Facebook. Developer Tom Waddington said that a Want Button is added to the Facebook Javascript SDK as an XFBML tag <fb:wants>. Facebook has yet not listed this extension publicly. The button is for the objects marked as products on Open Graph.

Developers may use this new feature of Facebook for creating their Want Buttons  but authorization of any third party application is necessary to make it work.

Facebook Want Button is a Flop or Not?

Facebook Want Button would be quiet different from Facebook Like Button. Like Button shows individual interest but Want Button would be good for business purpose.

On one hand Facebook Like Button shows the user interest in product. Anyone can show his interest on certain product likewise a person who don’t have money to buy Apple I-Pad doesn’t mean that he don’t like it.

And, On the other hand Facebook Want Button would be showing individual’s interest on getting the product or buying it. Hence it reduces ambiguity for advertisers and target audience become more clear.

How Facebook Want Button Works?

Following is the tag released by Tom Waddington for Facebook Want Button:

<fb:want href=”…”></fb:want>

Reaction of Facebook Regarding Want Button

They responded that they are always testing new Platform features, however they have nothing new to announce.

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